Affinity Health System - Robotic Surgery // 2.12.2013
Take a 360 degree tour of the robotic surgery suite, meet the medical professionals, and learn about the DaVinci Surgical System.
Choosing to have surgery is a very personal and often intimidating experience; and the thought of being operated on by a robot can be even more frightening. To those unfamiliar with the technology, robotic surgery could be perceived as being risky and impersonal. This was the challenge Affinity Health System faced when it came to unveiling their new robotic surgery service.
Robotics surgery is a significant advancement in modern surgery. It gives the surgeon a new level of precision, which requires much smaller incisions (if any) on the patient, resulting in a faster recovery time. Our 360 degree tour allows visitors to look around the room, view detailed imagery, meet the doctors and nurses, and view presentations from the medical professionals who actually work in that department. With the new knowledge acquired from experiencing the tour, we were not only able to ease the visitor's initial fears, but create a deep desire choose robotic surgery over traditional surgery.
Because robotic surgery can be utilized in multiple departments, we wanted to customize this project to provide information specific to the department that the user is interested in (general surgery, urology, OB/GYN, etc...). First we placed WebOuts with banner ads on department pages. The WebOuts featured specialists from that department who encouraged the user to take the robotics tour by clicking on a banner ad next to the WebOut. Once the user begins the tour, they are greeted by a specialist who explains the benefits of robotic surgery and how it relates to their department. Not only is this cost efficient because it can be utilized over multiple departments, it also gives the user a sense that this is solution for their specific need.
Also inside the tour are two WebOuts Presentations that are delivered by an actual surgeon and surgical nurse. With the help of our professional talent coach, our presenters address both the emotional and technical aspects to undergoing robotic surgery. While building the presentations, we were able to use the client's existing video and graphics, in addition we also shot additional video and photography to fit the script of the presentations.
Technically, the WebOuts 360 tours are very impressive. They are compatible with both Apple (iOS) and Android smartphones/tablets, and load extremely fast. We utilize intelligent algorithms that anticipate where the user is going to scroll and loads only the files that come into their field of view. This allows the user to zoom in and see high levels of detail, without sitting through a long loading sequence. It also saves bandwidth on both servers and devices with mobile data connections.
If you think your business could benefit from a project similar to this, give us a call at 920.427.8800.
Chael P. Sonnen // Affinity Health System
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Project White Paper
Download the White Paper Here - SEH1423_PostPartumInvite.pdf
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